Home of Trails

A global campaign that positions Graubünden as one of the most attractive bike regions in the world.
Featuring the world-famous bike-star Danny MacAskill and the iconic downhill rider Claudio Caluori, the campaign
highlights the versatility of Graubünden and its endless mountain bike trails in a noisy, fun and action-packed way.

The Movie "Home of Trails":

Behind the Scenes:

Further campaign elements:


Media & Press

using allyou.net