Home of Trails
A global campaign that positions Graubünden as one of the most attractive bike regions in the world.
Featuring the world-famous bike-star Danny MacAskill and the iconic downhill rider Claudio Caluori, the campaign
highlights the versatility of Graubünden and its endless mountain bike trails in a noisy, fun and action-packed way.
The Movie "Home of Trails":
Behind the Scenes:
Further campaign elements:
Media & Press