Home of Trails

A global campaign that positions Graubünden as one of the most attractive bike regions in the world.
Featuring the world-famous bike-star Danny MacAskill and the iconic downhill rider Claudio Caluori, the campaign
highlights the versatility of Graubünden and its endless mountain bike trails in a noisy, fun and action-packed way.


Behind the Scenes:


Further campaign elements:

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Media & Press

using allyou.net