Green is the new Rock’n’Roll

To launch ’Vigorsol Easy’, a healthy green chewing gum we dramatise a relevant culture shift.
Sex, Drugs, and Rock’n’Roll? Nowadays the ‘green healthy lifestyle’ is the new cool, is the new badass, is the new black.
Caring is the new rebellion, meditation is the mind-altering drug of choice and stevia gum replaces the cigarette.

Behind the scene footage that continues the story online: