Nike paradise 92
A real travel agency for runners that challenges to discover 92 hidden
destinations in Moscow. From sunrise on June the 1st to sunset on the last day of August
runners tried to run as many of the 92 destinations they could.
Each day a new destination was released and showcased online by an influencer athlete.
Fly posters spread throughout the city of Moscow and along the most famous running
routes assured not a single runner misses out the extremely beautiful
running destinations across the capital – that most Muscovites are oblivious to.
A simple 'finishing tag' was created at each location, so runners could
prove they had visited the location with a foot selfie shared on Instagram and Nike+.