nikefuel guideS

To celebrate the launch of the FuelBand SE, we created NikeFuel Guides for the
most dynamic cities in Europe: London, Paris and Berlin. While the FuelBand keeps track
of your movements, the NikeFuel Guides connect you to hidden places, local
events and surprising moments that allow you to life the active lifestyle you crave.


Alongside the guides three exhilarating films were released, one for each city.
Mixing sports, culture, art and lifestyle together.


Awards

Lovie Awards, Silver (Integrated Campaign)
Lovie Awards, Winner (Audience Vote)
London International Award, Shortlist (Online Film)
Aice Awards, Gold (Alternative Media)


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