OUT MOVE YESTERDAY
Global new year's campaign based on an interactive bucket list, jam packed full of sport goals for 2014.
Launched New Year's Eve on nike.com. The bucket list engaged the whole NikePlus community to make their
commitments/resolutions to; aim higher, go further, and move more than they did in 2013.
The bucket list was connected to the personal NikePlus account of each member and
their mobile devices (NikeFuelband, Smartphone). So all the members could observe their progress
for each goal, build local communities to practise together or conquer each other.