If it's not blue, it will be
Launch campaign for the new Chelsea football kit.
Thousands of New Yorkers wake up every weekend during the season ready to support the Blues,
and Chelsea FC. We took over New York City for one week and turned it blue.
A 2vs2 knockout tournament on a special built blue pitch court took place in Harlem,
judged by Chelsea’s super stars Diego Costa, Oscar, Azpilicueta and Gary Cahill.
As a part of New York’s takeover we created ‘Blues in the Boroughs’,
short documentaries about the most passionate Chelsea supporters in and around
the Big Apple. These stories then were spread through the social channels.